Broadcasting audience research board
BARB was set up in 1981 to provide the industry standard television audience measurement service for broadcasters and the advertising industry. BARB is owned by BBC, ITV, Channel 4, Channel 5, BSkyB and the IPA (Institute of Practitioners in Advertising) and is a not for profit company limited by guarantee.
BARB commissions contractors to provide research services, including the production of audience viewing figures, on its behalf. The audience measurement contracts are held by the following companies - RSMB, Ipsos MORI and Kantar Media (formerly known as TNS).
reference :http://www.barb.co.uk/about/faq
BARB’s aim is to provide a measurement service that best serves the television industry and has flexibility to adapt. A contract for survey design, quality control and calculation methodology has been awarded to RSMB, taking on an increasingly future facing role to consider new televisual distribution routes.
BARB's allows to show researchers what the audience would want and what type of channels they usually view.
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